Eddie Hall is a name that resonates with power. To fans of strength sports, “The Beast” is more than just a nickname — it’s a badge of titanic ferocity, an identity forged by steel, sweat, and relentless ambition. Over the years, Hall’s reputation has grown far beyond Britain and the strongman circuit. And now, in a fresh chapter of his career, he is bringing his force to the Maltese islands with a new TV competition — one that promises drama, spectacle, and a clash of global power. This blog explores Eddie Hall’s journey, why Malta is now part of his story, and what that means for fans of strength and excitement alike.
The Rise of the Beast
Eddie Hall was born in Newcastle-under-Lyme, Staffordshire, England, in 1988. As a teenager, he was a competitive swimmer — a surprising start for someone who would later become one of the strongest men on earth. His athletic discipline began in the pool, where he set national records, but by his mid-teens, the allure of the gym took over. Hall discovered that lifting weights gave him focus and a sense of control that changed his life.
His breakthrough in strength sports came when he was offered a last-minute chance to compete in a national contest — and he won. That victory launched a career that would soon make him a household name in the strongman world. He went on to win titles such as England’s Strongest Man and the UK’s Strongest Man multiple times.
But his defining moment came in 2017, when he was crowned World’s Strongest Man — becoming the first Briton in nearly 25 years to claim the title. The year before, Hall had already made global headlines by becoming the first man to deadlift 500 kilograms (1,102 pounds) in competition. It was a feat so extreme that many believed it impossible. When the bar hit the ground, “The Beast” had entered the realm of legend.
After that, Hall began to explore new horizons. He became a popular television personality, fitness influencer, and motivational figure. He even trained for a boxing match against his old strongman rival Hafþór Júlíus Björnsson — known to many as “The Mountain” from Game of Thrones. Hall’s transformation from a 200-kilogram strongman to a leaner, faster fighter fascinated fans worldwide.
More recently, he has taken on yet another challenge — mixed martial arts — proving that his hunger for testing limits hasn’t faded one bit. Eddie Hall is no longer just about brute strength; he’s about evolution, resilience, and reinvention.
Malta: A New Stage for Strength
So, what is Eddie Hall doing in Malta, and why does it matter?
In 2025, Hall is hosting and presenting a new sports-entertainment TV series called “Battle of the Beasts”, with most of the filming taking place on the Maltese Islands. The show invites some of the world’s strongest men to compete in a series of intense, creative, and often brutal challenges — testing not just strength, but endurance, strategy, and mental toughness.
Hall isn’t just the host; he’s the driving force behind the concept. The show blends competition with storytelling and personality — turning feats of strength into high-energy entertainment. Malta provides the perfect backdrop: rugged coastlines, golden beaches, and ancient stone cities that frame the spectacle in cinematic beauty.
For Malta, this partnership is a big win. The island nation has become a rising destination for film and television production, offering stunning locations and professional infrastructure. “Battle of the Beasts” puts Malta in the international spotlight, combining sport, tourism, and entertainment into one powerful package.
Why Malta Is the Perfect Fit
Malta’s sun-drenched landscape and rich history make it an ideal stage for a global event like this. The contrast between ancient stone fortresses and cutting-edge athletic competition creates a visual story of power and endurance. From the cliffs of Gozo to the streets of Valletta, the show captures the island’s unique blend of tradition and energy.
But beyond aesthetics, Malta also offers a cultural and logistical advantage. The local enthusiasm for sport, combined with the government’s support for creative industries, ensures that events like this can flourish. The series also aligns with Malta’s growing reputation as a hub for adventure tourism and fitness travel — drawing visitors who seek excitement and challenge.
For Eddie Hall, Malta is more than a filming location. It’s a fresh stage to redefine what strength entertainment can be — global, accessible, and spectacular.
The Meaning Behind “Battle of the Beasts”
For Hall, this series is a new kind of challenge. It’s not just about lifting or competing anymore; it’s about building something lasting — a brand that celebrates human potential in all its raw, entertaining glory.
“Battle of the Beasts” pits elite athletes against a variety of grueling tests: pulling vehicles, lifting stones, endurance trials, and creative team challenges that blend muscle with strategy. The show’s format emphasizes personality and storytelling as much as performance, letting audiences connect with the competitors as individuals — not just as powerhouses.
For viewers, it’s a rare chance to see strength sports evolve beyond traditional arenas. It’s a mix of competition, drama, and cinematic flair, filmed against one of the most beautiful backdrops in Europe.
The Challenges Ahead
Producing such a large-scale event isn’t easy. Every element — from safety protocols and logistics to the creative design of challenges — has to be perfect. Outdoor events in hot Mediterranean weather demand meticulous planning, especially when athletes are performing at the edge of human capability.
Another challenge is balance. “Battle of the Beasts” must stay true to the essence of strength sports while appealing to a broad audience. Hardcore fans want authenticity; casual viewers want excitement and story. Hall’s experience as both an athlete and entertainer makes him uniquely qualified to strike that balance.
A New Chapter in Hall’s Journey
Eddie Hall’s story has always been about extremes — eating 10,000 calories a day, lifting half a ton, pushing his body to breaking point. But in Malta, a new chapter begins. It’s a chapter less about records and more about storytelling, creativity, and inspiring others.
The Maltese landscape — ancient, sun-baked, and surrounded by sea — mirrors Hall’s own journey. It’s a place where old meets new, tradition meets innovation, and strength meets spectacle. By choosing Malta, Hall signals that the strongman spirit can evolve — that raw power can coexist with artistry and vision.
For Malta, the collaboration highlights its growing global relevance as a creative hub. For Hall, it’s a legacy project — proof that strength can entertain, inspire, and unite audiences from every corner of the world.
Eddie Hall has already secured his place in history as one of the strongest men to ever live. But his next act may be just as impressive. By bringing “Battle of the Beasts” to Malta, he’s transforming the definition of strength — turning it into a story that spans nations, cultures, and audiences.
This partnership between “The Beast” and the Mediterranean island is more than a production; it’s a symbol of evolution. It shows that power isn’t just about lifting weight — it’s about lifting ideas, people, and possibilities.
Malta gives Eddie Hall a stage worthy of his legend, and in return, Hall gives Malta a show the world will remember. Together, they form a story of strength, spectacle, and transformation — proving that even the strongest among us are always searching for the next great challenge.
